Is it conceivable to go greater than a Duchess' imperial wedding? Evidently so. Chiara Ferragni—the face behind Italian blog The Blonde Salad—made a media superstorm with her three (!!!) Dior wedding outfits, and the architect is taking advantage of the web buzz.

Information specialists at Launchmetrics looked at the Italian influencer's Media Impact Value (MIV)— a particular calculation used to evaluate the sticker price on contacting another group of onlookers and purchasers by means of computerized media scope—on her dress fashioner to that of Meghan Markle's wedding dress architect (Givenchy). The outcomes? Ferragni's Media Impact Value for Dior was almost twofold that of the Duchess's.

Per the Daily Mail, Launchmetrics gauges Ferragini pipelined $5.2 million to Dior through the impact of wearing the mold house to her wedding, with $1.6 million of that originating from her own web-based social networking posts about her outfits. Figured item arrangement on her own Instagram account (utilized with the hashtag #TheFerragnez) additionally earned millions for brands like Prada and Lancome. Ok, to have the life of an influencer.